Danny oakes


As one of the founders, Danny has a solid knowledge of all aspects of design, licensing, production and delivery, Danny has a strong track record of building and growing integrated businesses, from recognizing opportunity at the outset to delivery at the front line.

david bell


Based in London and Dublin, David is heavily involved with many long-term major clients and is the go-to team member for global and local music news across the business.

tanya davis


Tanya came to Firebrand to ensure its continuing global expansion, bringing 25 years experience across every aspect of merchandising and retail. As former COO of LiveNation Merchandise, she knows what it takes to lead in a constantly changing industry.

karen godek


Karen has headed up finance teams within merchandise companies for the last 14 years; experience includes managing teams within independent global companies to large corporations such as Live Nation. Key responsibilities are legal compliance in trading territories, finalizing contractual terms for all projects, financial reporting for legal obligations, managing cash flow and and overall project profitability..

Jack driscoll

svp / gm

The newest member of the team brings with him 20 years of Licensing, Merchandising, and Marketing management experience. Jack has worked for the 1996 Atlanta Olympic Games, produced experiential marketing programs for the Home Depot and other Fortune 500 companies, and most recently was the VP/GM within AEG Live’s merchandising group.