On-the-road experience

Every member of the touring team has learned the ropes on the road, and understands exactly what makes a successful merchandising operation on tour. The production team works hand-in-glove with tour crew, artist management and venue concessions, to make sure everything goes smoothly.

Worldwide network

Firebrand has a worldwide network of partners who handle touring legs outside Europe and North America. Our international tours have included artists like Muse, Take That, Prodigy, Arctic Monkeys and Deep Purple.


Touring specialists

  • 60 years collective experience over 15,000 events

  • Supported tours in most of the world’s major venues

  • Dedicated tour managers

  • Specific venue assessment to maximize sales

  • Non-official (bootleg) containment

  • Vending management, cash collection and banking

  • Daily sales monitoring and reporting

  • Rapid response to daily reports



The digital world gives artists and brands enormous opportunities to introduce new fans and sell artist music, merchandise and experiences. As a one-stop shop, Firebrand can develop and design responsive websites, customized landing pages and stores, handle fulfillment, customer service and payments while managing marketing campaigns and promotions to engage fans and drive artist revenues.

The shop front

  • Full-service web stores

  • Social network store-apps

  • Embedded video

  • Ticketing (including VIP) and bundles

  • Global reach tailored to individual countries

  • Currency converter

  • Pay Pal option

Behind the scenes

  • Bespoke web store design

  • Sales via online retailers

  • Warehousing

  • Fulfilment

  • Inventory management

  • Integrated ticketing engines

  • Data capture

  • Analytics

  • Fan generation campaigns

  • Sales/promotional campaigns



From multiples, to fashion and music retailers, Firebrand’s roster gives individual artists access to global retail. On the high street, we work closely with retailers such as H&M, Topshop and Urban Outfitters as well as key grocers including Tesco, Sainsbury’s and Wal-Mart to name but a few. We reach music fans via all major record retail accounts including HMV,, Amazon, Hot Topic in the U.S., Tower in Japan, and Fnac, Saturn and Free Records in Europe. Firebrand also services all key mail order catalogs, and online retailers including EMP, Grindstore, Pulp, Blue Banana, Rockabilia, and has access to thousands of independents, both indie stores and small online players worldwide. Design and range planning services are offered to all our retail partners with new assets communicated monthly.


Licensing an artist or entertainment brand can increase revenues and margin, with manufactured products ranging from calendars to speakers, from fragrance to fashion. This activity can be very lucrative to the artists but requires tremendous brand sensitivity, and a strong global network of licensing and manufacturing partners. We can act as a pro-active creative agent, seeking appropriate opportunities globally. Our global long-term licenses can yield particularly powerful licensing opportunities.



The operation team come with decades of experience and offer flexibility in the nature of services on offer. Touring clients can take a comprehensive service from design right through to handling the cash. Alternatively, for new bands who just want a few t-shirts to sell at gigs, or indeed established bands happy to handle the distribution and sales themselves, we can design and produce on a supply basis.

Once we know our clients are happy with the designs of their new merchandise, our experienced production team will make sure the end product arrives as it should be – on time and on budget. Because Firebrand has the best printing companies in the world at the ready, we know that no matter how big or small the brief, the end product meets, and often exceeds our client’s expectations.

We take pride in:

  • Ethical sourcing of materials

  • Global sourcing – balancing volume, lead times and price

  • Using the best printers in the world

  • Creating top quality, complex event programmes

  • World class quality control



Because no one knows the fans better than the artist, Firebrand works closely in partnership with those who are invested in the brand to make the best possible merchandise that fans will treasure and the artist can be proud of.